Culture

Early on as a bootstrapped business, we only had the capital to do one thing. So, it had to be the most important thing. We didn’t have the resources to become distracted. We want to maintain that focus as we grow, so our frugality permeates every decision we make. Whether it’s deciding to grow the team before we really need to, spending large amounts on flashy marketing campaigns, or purchasing exorbitant (or unnecessary) equipment for our team, our frugality ensures that we remain scrappy, lean, and efficient. This discipline yields powerful results.